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the insider one daily report


Monday, May 12, 2003

Another Day At The Office For The Flaming Lips

Neumu's Steve Gozdecki writes: Fugazi and Ani DiFranco are the exceptions that help prove the rule. That is, the rule that says that to reach any kind of sizable audience, you almost have to accept a smidge — if not a full schmear — of corporate sponsorship at some point. With the Flaming Lips in town I'm reminded yet again of this unfortunate reality, as I type during the hours between their two Chicago appearances today.

This morning they did a free "gig" on North Michigan Avenue, a tie-in with one of the local television morning news shows, which found them playing current single "Fight Test" a few times and getting interviewed by the chummy news anchor. The sparse crowd — many of them literally asking "Who are these guys?" — tried valiantly to stay warm in the 40-degree weather, even as Lips leader Wayne Coyne couldn't be faulted for looking enviously at his band mates, dressed in furry animal costumes while he wore his trademark three-piece suit and tie.

With not all that much to watch, the crowd was fairly chatty, but it was something one guy I talked with said that really resonated with me. He told me that he didn't like the Flaming Lips' older music, but that he really liked their last two albums (The Soft Bulletin and Yoshimi Battles the Pink Robots). Coffee-less, I mumbled something back about "Yeah, they've definitely mellowed and gotten more interesting."

The stranger's reply? "Plus, it really helps that they've got the muscle of that AOL Time Warner money going for them."

The gears in my head slowly turned trying to formulate a follow-up question — I wasn't sure how money could possibly help a band make better music, unless it means that the musicians can quit their day jobs or afford more studio time — but the guy then looked at his watch, adjusted his tie, said "I'm late for work," and left.

Thinking more about it now, the money line makes more sense. It's clear that at this stage in their career, the Flaming Lips are willing to work within the corporate machinery, their resistance to the process weakened. (Consider that this is a band that used to employ brutal strobe lights throughout their entire freakishly loud sets, inducing nausea in many a fan, while singing songs about Jesus shooting heroin.)

As one who came somewhat late to their party, my first experience seeing them live was on the tour for The Soft Bulletin. They played a budget-priced show at a Wrigleyville sports bar, as part of a British brewing company's attempt to simulcast "the perfect toast" via radio and television from a number of different American cities. On that night, the band's appearance at this corporate gig seemed rather subversive, all fuzzy animal suits, hand puppets, and confetti-tossing, even as they did make sure to perform "She Don't Use Jelly" (still their best-known song) as the warm-up to this silly promotional scheme.

But the audience that night was... not subversive, but downright confrontational. When a disc jockey from a local "alternative" station came out to ask everyone to raise their glasses and join in the toast, George Carlin's seven forbidden words flew heavily in his direction, as did empty (and some non-empty) plastic cups and promotional decks of playing cards. Even as poorly behaved as Chicago baseball fans have proven to be lately, this was not this bar's normal crowd; no, these were independent-minded Flaming Lips fans who felt like they were being exploited by marketing in its most ugly and heavy-handed form.

But that was then, and this is now. The Flaming Lips have since appeared in computer commercials and served as Beck's support, and they're playing several heavily sponsored street festivals — basically beer gardens held on closed-off streets, with corporate banners drowning out the sights and sounds of the hosting neighborhoods — in my city this spring.

The perennial teenaged part of my brain tells me that I should hate the band for this, and wishes they would fight the good fight and keep the DIY spirit the way people like Ian McKaye and Steve Albini continue to. But the salt-and-pepper hair sported by Coyne and Steven Drozd, and the receding hairline on Michael Ivins' stubbly skull, remind me that at a certain age a little financial security can go a long way.

And it's not as if the band is hooking up with Timbaland and appearing in Pepsi ads, desperately trying to send Yoshimi... into platinum sales territory. They're doing the music and stage show that they want to do, recruiting friends to don animal costumes and join in their daft menagerie — what Coyne describes as "a great big birthday party." And as I left this morning's brief performance to go to the office, a grin crept across my face at the absurdity of this herd of furry creatures led by Ringmaster Wayne, trying to bring a bit of sunshine to the working day. It's the Flaming Lips' job, and they do it damn well.

Postscript: What a difference half a day can make; seeing the Lips perform at the evening festival brought me off my morning high. The crowd — young, white and wealthy, toting way too many cell phones — embodied everything that threatens to turn me into a hermit, cheering rapturously as a local disc jockey thanked the tequila and beer companies sponsoring the event. The band seemed to be playing everything according to a script, with Wayne cheerleading and audience members high-fiving each other left and right.

On this night, the people Kurt Cobain so despised ruled the roost. The most telling moment for me came during a song when the Lips' filmed backdrop featured women in leotards doing aerobics — the whoops filling the air nearly drowned out the band, proving again the time-proven selling power of T&A. And it hit me then that in embracing the machinery, the Flaming Lips were threatening to drag me in as well.

The InsiderOne Daily Report appears on occasion.




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